1. Make how-to videos … don’t try to be funny

If you have to try to think of something funny, it just won’t work! The most valuable thing that many companies can offer consumers is their know-how. How-to videos are easy to make and have plenty of specialisation potential, while often still fitting with corporate aims and personality.

2. Follow formatting best practices
That is:

• Keep your video to 5 or 6 minutes
• Tag it with plenty of related keywords
• Structure your video with subsections to facilitate viewer learning
• Enable comments to generate discussion and get you some feedback

3. Call them to action

In a how-to video used for internet marketing, your call to action would probably be something like “If you would like to learn more about XYZ, here at XYZ Corp we’re always available to help. Call us on 123 XYZ”.

Video Article Marketing

Video is the new black on the web. Research indicates that people absorb a heap (yes, that’s a scientific statistic! ) more information from video than they do from either audio or simple text. Almost half of the searches performed on Google return videos within the first ten results. It costs more money to make than written content and takes more time … but unfortunately, that’s why people love it! Video won’t be moving off the top of the content heap in 2010.

Better URLs

What makes one URL better than another URL? Here are a few guidelines:

• Less is almost always better
• Words are better than numbers (Ie, your pages should be named www.ladeedah.com/blog/new-products-launched.html, rather than www.ladeedah.com/blog/1234567890.html )
• Try to avoid strings of auto-generated stuff in your URLs. Anything with an equals sign, ampersand or the characters ‘csid’ (Session ID) is on the ‘boo!’ list.

There are plenty of URL shortening services, but people don’t instinctively trust them (unless they are on Twitter). It is much better to use your own URL, for both SEO and branding purposes.

Speed

Google feels the need for speed … and indications are that if they haven’t already incorporated page load speed into their algorithm, it is on the cards soon.

The reason why videos that are uploaded on video hosting sites easily draw visitors is that they rank pretty well even for competitive keywords. Google puts more weight on videos than images and any other online stuff. There are already several people who get instant fame and are converted into celebrities for few months time because of posting videos in the internet. This opportunity also applies to business. Your business can also get instant fame. However, since it is business, people get to thinking that it is boring. Majority of the online customers have set entertaining value as the primary standard in order to be convinced to click the link and watch the video.

The most difficult part is to create a video. It has to be entertaining. That is why it is important to plan everything and make a script of the entire video shoot in order to maximize the entertaining potential of your video.

Below are 4 great marketing tips to make your online marketing business venture successful. You can draw more traffic while also increasing the chances of getting more returns on investment.

(a) Submit video material to YouTube or DailyMotion (and other famous online video hosting sites). Since YouTube has the largest market share on the internet search business, prioritize the posting of video on that site. You can use TubeMogul; it is a tool that helps you submit your video material to a lot of different video hosting sites available in the internet.

(b) Create short but concise content containing video materials. According to surveys, most online video viewers watch only short videos that are not longer than two minutes, not unless it those videos are television series or interesting movie clips. This process is really difficult but, in time, your effort will be paid well with ten-fold success.

(c) Name your video materials appropriately. The video title and keywords for it should be representative of the video content.

(d) Spread the links of your videos once posted in any online video hosting site. You can do this through email sending, Twitter, social media networking sites such as Facebook and MySpace and many more other ways.

~oOo~

Contact Web Marketing Experts (webmarketingexperts.com.au) for more useful SEO tips and other relevant points of view.

Visibility in any major search engine listing is not enough. You have to make that visibility a little more artistic and entertaining. Letting people know about your business through print ads, television, and radio advertisements, would not be enough because the mentioned media for business promotions are merely advertising, aside from the fact that they are expensive and time-consuming. Pure or hardcore ads do not always attract customers. What attract the customers most of the time are the ones that can give them information that is unusual in a way while entertaining. Video marketing is deemed to be the most practical way of promoting your business.

Having a video material as a promoting tool gives the impression to the customers that a business is credible and leading in its particular market niche. That is why; potential customers would be convinced to purchase the product or service being promoted in a video material, most especially if the content has a bulk of necessary information.

Internet marketing is never been this great and fun if not because of video promotion technique.

Visit the Web Marketing Experts (WME), the leading SEO company is Australia, for more information how the video marketing can transcend all other online business strategies.