1. Customer service tool

You won’t solve tricky customer service problems only using Twitter as a platform, but it is an easy and quick way for people to get in touch with you. You can both receive questions at a specific account, and constantly search Twitter for complaints relating to your products.

2. Market research

Twitter is all about offering your opinion. People loooovve to say what they think on the web. Some clever companies have connected this fact, with the realisation that they used to actually pay people for their opinions. It was once called market research, and Twitter is a more cost effective platform for it than any outsourced firm.

3. Word of mouth by incentive

The Roger Smith Hotel in New York offers a 10% discount to customers who make a booking after a Twitter referral. This Twitter internet marketing strategy depends on you being absolutely dedicated to customer service, though.

4. Finding, ahem, interested customers

If you use a Twitter platform to search for instances where your competitors’ names have been mentioned in a negative context, you could have a direct avenue to people who would be very interested in your service.

5. As a newsfeed

Many companies do this nowadays … while it is less innovative now, it is just as effective! Twitter helps gets the word out about your new articles and other related publishing. You can tweet blog posts, press releases, articles, interviews, etc as part of your SEO.

Twitter - Addictive

1. Coupon delivery

When it comes to coupons, people only want to know what they’re getting. They don’t need to be convinced of the worth of your product … they just want to know how cheap it is! Twitter’s 140 character limit is perfect for this sort of thing. Post a short description of your offer and a condensed link to your downloadable coupons. Don’t forget to tell people that you’ll be tweeting with discounts via your other web marketing methods.

2. Taking orders

While most Twitter marketing, and indeed most of social media marketing in general, is targeted at big firms, this is one that even the little guys can do. Tell your customers that they can now tweet their order direct to your store – it can be received on a mobile web device or a monitor can be set up near the checkout area. People don’t have to call to make a pickup or delivery request, then.

3. Contests

The best known example of this tactic is Moonfruit, a UK-based web design firm, that gave away Macbook Pros to people that tweeted with the hashtag  #moonfruit. They have done amazingly well out of the contest, though it did cost them the price of 11 Macbook Pros and 10 iPod Touches…

4. Replace email with Twitter

This takes your private work conversations into the public arena … and while many feel uncomfortable about this, it has been quite a sales driver for some companies. Appos shoes pioneered this concept, and it seems that people love the openness.

Responsive twitter audience can be easily gained if you are already as famous as celebrities like Ashton Kutcher, Britney Spears, Perez Hilton or someone like Oprah, Barack Obama and others. Such names mentioned are already interesting so getting natural followers is easy. However, if you’re not famous, building online reputation would be the only effective way.

The process of building your online reputation to achieve your online marketing goals is difficult. You will have to spend more of your time in the internet. There are a lot of ways to build your online reputation or brand. Your brand building site must not start on Twitter. You should do it outside of it. Following, tweeting and chatting are not good ways of building your online reputation/brand. You can create a blog. Update your blog with worth-reading entries that are relevant to you market niche. The more often you update your blog with fresh contents, the more likely that your blog will gain more internet visibility via search engines. That is why it is also important that you have the knowledge about search engine optimization to do everything smoothly.

Aside from blogging, you can also create accounts to article submission sites. Write articles and submit. You have to make sure that you choose only popular article directories or article submission sites such as Ezinearticles, Goarticles, Amazines, Articlesbase and more. This is to ensure web traffic. Of course, it is a common sense to write quality output in order to be read.

Continue reading here: Follower Responsiveness: Twitter Marketing View (Part 3)

The previous blogs (Twitter Tips for Internet Marketing and More Twitter Tips to Learn) have already mentioned some few tips. Let me add some:

* Use hashtags (#topic). Hashtags help you track conversations. This way, you’ll have the privilege to be searched by any tweeters out there. You get publicity and a chance to get followed. Tweetdeck and Tweetgrid helps filter hashtags according to your preference, making the organization of tweetchats easier than ever.

* You need tweeters that are listeners and would give importance to your every tweet. The number of followers is not the basis of successful Twitter marketing. What good would it do if you got hundred thousands of followers when none of them listens?

* Enhance your brand in Twitter. Twitter helps in improving your business brand by giving your business a voice. However, the building block of your brand is your website. So, you need to work hard developing your site. Twitter only popularizes your brand; it enhances your brand by giving it more online visibility aside from SEO.