What’s Google Suggest?

Unless you have managed to switch the feature off without even knowing what it is, you’ll see Google suggest almost any time you type in a search term in the Google box. For example, when you type in ‘Am I on…’ to Google, a drop down list comes up showing you options like ‘Am I on the no fly list’, ‘Am I on the terrorist watchlist’, Ám I on Santa’s good list’, etc. These are high volume search terms.

How to use Google Suggest for keyword research

There are three main ways:

• Use the terms there as inspiration when you are creating more targeted content pages or thinking of blogging topics
• Include the terms in your heading tags and page titles
• Include the terms in your page copy

Choose results from near the top of the list – these have a higher search volume. Of course, you will be kicking your own web marketing in the shins if you choose terms that aren’t relevant to your business … remember your golden rules!

There are other tools (and indeed, other Google tools) that do exactly the same thing. However, Google Suggest is quick, easy, and simple. A great starting point – but not necessarily the web marketing guru’s top tool .