Page rank is Google’s way of measuring the credibility and importance of your website in a particular niche; niche can be your site’s theme which can be your market. Aside from this, PageRank is also the determining factor for the importance of your site in terms of the keywords that you use. However, this is not the only basis of Google when it comes to ranking websites. And by the way, the thought that Google ranks sites is a common misconception. Google actually ranks web pages, not web sites.

Though there are a lot of SEO experts already debunking the importance of PageRank, there are still who believe in the benefits that PageRank can offer for their web pages. Credibility and prestige are the two things that PageRank gives to your site.

Having a higher PageRank means you must be so credible in your market niche aside from the thought that your business website must have a lasting power. Higher PageRank for your site would attract more visitors who would likely be potential clients that will buy your product or service. It will also help in attracting other credible and quality websites to link to yours.

However despite the benefits that higher PageRank gives, search engine ranking is the most important thing to consider and should be. Your online visibility is merely attributed in getting rank higher in the search engine results page.

What’s the use of having a higher PageRank when you are not actually ranking in the search engine results page?