RSS feeds contain concise summary to prospective readers and hoping that through this way, a website can gain traffic. However, the most important thing that RSS feeds can offer for the internet marketers who uses them as a tool is that they contribute to the sites link popularity. That is possible though if the RSS feeds have dofollow link attribute.

There are lots of benefits that RSS feeds can give. These benefits are the main reasons why webmasters and SEO experts are this tool.

(a) It supplicates relevant and fresh contents for the site owners. This would attract more internet users to revisit the site.

(b) Search engine crawlers will tend to visit your site more often because of the changing content.

(c) Of course, nothing is easier than an automated information delivery. And only RSS feeds can make this possible.

I don’t even think that RSS feeds as an internet marketing tool is a technology breakthrough or that it could contribute in the SEO success for a business. However, the web marketing benefits it gives are worth-it.