*the uniqueness and quality of the site you are linking from
*the page rank of the web page
*the type of link building you employ, and the age of link.

The other factor that should not be missed is the relevance of the page you are linking to as well as the keyword you have hyperlinked.

The keyword that is hyperlinked or a clickable text is called anchor text. Some websites highlight anchor text while some underline the word. Others simply leave it uniformed with other text in the page. The only way to know if a text is clickable is by putting the mouse over the text. Usually, the anchor text is represented by “Click here.” This type of anchor text does not work and would not benefit your site even if it is linked to your website.

How the anchor text is made?

Anchor text is simply made up of a keyword and a link to your website. For instance, if your company offers SEO services, it is obvious that your anchor text should be “SEO company” or “SEO service provider.” The latter are actually keywords that are hyperlinked to become an anchor text. The html format of anchor text is as follows:

<a href=”http://www.yourdomain.com”>keyword</a>

When the keyword that is hyperlinked is clicked, the internet user will be led to your website. You should, however, always bear in mind that your anchor text must embody what your company is all about or what services or products your company offers.

Anchor text is one among the most important thing that should be given attention when doing link building to make all your web marketing efforts successful.