Web Marketing Experts Blog » Social Media Marketing

5 More Innovative Ways to Use Twitter for Internet Marketing Success

Lucy — Thu, 11 Feb 2010 03:32:06 +0000

At first glance, internet marketing with Twitter seems absolutely pointless. Once you start seeing the innovative things people can do with 140 characters, though, you appreciate how effective it can be to use fewer resources, to get more done. Here are 5 more strategies that companies have successfully implemented, to turn 140 characters into lots of dollars!

1. Customer service tool

You won’t solve tricky customer service problems only using Twitter as a platform, but it is an easy and quick way for people to get in touch with you. You can both receive questions at a specific account, and constantly search Twitter for complaints relating to your products.

2. Market research

Twitter is all about offering your opinion. People loooovve to say what they think on the web. Some clever companies have connected this fact, with the realisation that they used to actually pay people for their opinions. It was once called market research, and Twitter is a more cost effective platform for it than any outsourced firm.

3. Word of mouth by incentive

The Roger Smith Hotel in New York offers a 10% discount to customers who make a booking after a Twitter referral. This Twitter internet marketing strategy depends on you being absolutely dedicated to customer service, though.

4. Finding, ahem, interested customers

If you use a Twitter platform to search for instances where your competitors’ names have been mentioned in a negative context, you could have a direct avenue to people who would be very interested in your service.

5. As a newsfeed

Many companies do this nowadays … while it is less innovative now, it is just as effective! Twitter helps gets the word out about your new articles and other related publishing. You can tweet blog posts, press releases, articles, interviews, etc as part of your SEO.

4 Ultra-Innovative Ways to Use Twitter for Internet Marketing Success

Lucy — Thu, 04 Feb 2010 03:12:39 +0000

Twitter, like Facebook, is not an intuitively sales-oriented platform. Perhaps that is why businesses are so fascinated with figuring out how to use it for web marketing and to increase their profits … it’s just a challenge! Today we go over some very inventive examples of how to use Twitter as a marketing tool, beyond simple branding.

Twitter - Addictive

1. Coupon delivery

When it comes to coupons, people only want to know what they’re getting. They don’t need to be convinced of the worth of your product … they just want to know how cheap it is! Twitter’s 140 character limit is perfect for this sort of thing. Post a short description of your offer and a condensed link to your downloadable coupons. Don’t forget to tell people that you’ll be tweeting with discounts via your other web marketing methods.

2. Taking orders

While most Twitter marketing, and indeed most of social media marketing in general, is targeted at big firms, this is one that even the little guys can do. Tell your customers that they can now tweet their order direct to your store – it can be received on a mobile web device or a monitor can be set up near the checkout area. People don’t have to call to make a pickup or delivery request, then.

3. Contests

The best known example of this tactic is Moonfruit, a UK-based web design firm, that gave away Macbook Pros to people that tweeted with the hashtag #moonfruit. They have done amazingly well out of the contest, though it did cost them the price of 11 Macbook Pros and 10 iPod Touches…

4. Replace email with Twitter

This takes your private work conversations into the public arena … and while many feel uncomfortable about this, it has been quite a sales driver for some companies. Appos shoes pioneered this concept, and it seems that people love the openness.