Don’t have an internal site search bar? Why, if Jakob Nielsen saw you in the street he’d rap you across the knuckles, young whippersnapper! Seriously though, an internal search bar is vitally important to the success of most sites. Your web marketing effort and SEO will bring visitors, but if they can’t find what they want, it will all be for naught. Here’s why a search bar should be your next website investment.
Because it’s actually pretty easy!
Ask your SEO firm for help if you aren’t sure how to get a ‘Powered by Google’ search bar, at the minimum. It’s easy!
Because if they can’t find what they want, they’ll leave
There are thousands of sites on the net, and quite a few selling the same thing as you. If you make life hard for your customers, they’ll go to a site that doesn’t.
Because it gets you lots of sweet, sweet data!
Want to know what language your customers use? What they really want when they come to your site? The data from a search bar tells you much more explicitly than any other analytics tool.
Because your customers are ‘the searching type’
If your customers found you through SEO and search, they’ll certainly appreciate the same convenience within your site.