Video marketing often appears on the list of the ‘next big things’ in internet marketing. It is a very useful medium, but some companies remain stuck on how to use it in their SEO or internet marketing strategy. These three quick tips will help!
1. Make how-to videos … don’t try to be funny
If you have to try to think of something funny, it just won’t work! The most valuable thing that many companies can offer consumers is their know-how. How-to videos are easy to make and have plenty of specialisation potential, while often still fitting with corporate aims and personality.
2. Follow formatting best practices
That is:
- Keep your video to 5 or 6 minutes
- Tag it with plenty of related keywords
- Structure your video with subsections to facilitate viewer learning
- Enable comments to generate discussion and get you some feedback
3. Call them to action
In a how-to video used for internet marketing, your call to action would probably be something like “If you would like to learn more about XYZ, here at XYZ Corp we’re always available to help. Call us on 123 XYZ”.