At first glance, internet marketing with Twitter seems absolutely pointless. Once you start seeing the innovative things people can do with 140 characters, though, you appreciate how effective it can be to use fewer resources, to get more done. Here are 5 more strategies that companies have successfully implemented, to turn 140 characters into lots of dollars!
1. Customer service tool
You won’t solve tricky customer service problems only using Twitter as a platform, but it is an easy and quick way for people to get in touch with you. You can both receive questions at a specific account, and constantly search Twitter for complaints relating to your products.
2. Market research
Twitter is all about offering your opinion. People loooovve to say what they think on the web. Some clever companies have connected this fact, with the realisation that they used to actually pay people for their opinions. It was once called market research, and Twitter is a more cost effective platform for it than any outsourced firm.
3. Word of mouth by incentive
The Roger Smith Hotel in New York offers a 10% discount to customers who make a booking after a Twitter referral. This Twitter internet marketing strategy depends on you being absolutely dedicated to customer service, though.
4. Finding, ahem, interested customers
If you use a Twitter platform to search for instances where your competitors’ names have been mentioned in a negative context, you could have a direct avenue to people who would be very interested in your service.
5. As a newsfeed
Many companies do this nowadays … while it is less innovative now, it is just as effective! Twitter helps gets the word out about your new articles and other related publishing. You can tweet blog posts, press releases, articles, interviews, etc as part of your SEO.