People say that the landscape of their industry is changing all the time. Rarely is it as true as when SEO specialists are talking. The field of SEO is dominated by one company, Google, so whenever they change their mind, people have to re-learn what they used to know! Today we check out what will matter in SEO in 2010 … at least, what we think will matter …
Video Article Marketing
Video is the new black on the web. Research indicates that people absorb a heap (yes, that’s a scientific statistic! 
) more information from video than they do from either audio or simple text. Almost half of the searches performed on Google return videos within the first ten results. It costs more money to make than written content and takes more time … but unfortunately, that’s why people love it! Video won’t be moving off the top of the content heap in 2010.
Better URLs
What makes one URL better than another URL? Here are a few guidelines:
- Less is almost always better
- Words are better than numbers (Ie, your pages should be named www.ladeedah.com/blog/new-products-launched.html, rather than www.ladeedah.com/blog/1234567890.html )
- Try to avoid strings of auto-generated stuff in your URLs. Anything with an equals sign, ampersand or the characters ‘csid’ (Session ID) is on the ‘boo!’ list.
There are plenty of URL shortening services, but people don’t instinctively trust them (unless they are on Twitter). It is much better to use your own URL, for both SEO and branding purposes.
Speed
Google feels the need for speed … and indications are that if they haven’t already incorporated page load speed into their algorithm, it is on the cards soon.