SEO is the core of every effective web marketing endeavor. Optimization is as basic as web design, but many business owners avoid the SEO part in setting up a website. Ask an internet marketing company what is the main component of their consulting practice and they will tell you that search engine optimization is the base of all other online promotion that can be applied to a site.
SEO ensures that your site can be crawled by search engines. When this is achieved, additional internet marketing methods can be used to promote the brand or products such as paid methods in order to advance the popularity of the product. However, without a good SEO, the core component of successful online marketing is absent.
A site that can be crawled should posses certain elements such as links so that search engine spiders can follow the pages. These robots check the pages and make re-visits in the future. However, if several elements are missing, these search robots cannot detect the site so it cannot be included in the index list of worthy websites. The database can be missing one site- yours. Thus, SEO will guarantee that you can be crawled by search engines, and recommended to users through search results.
Some bad factors can be issues that will make it hard to get searched such as:
Ajax or Java Script navigation links- Googlebot in particular do not crawl sites that have links with JavaScript format. Knowing that Google has problems in terms of crawling files in this format; avoid it.
Flash navigation links- This too cannot be crawled by robots. They just hate to detect sites with Flash files.
Forms that have embedded navigation links- This is a complex way of getting indexed by search robots. Drop down menus that contain forms are difficult for robots to crawl.
Few links of authority- If other sites point to your site through links, it means a vote of confidence for your site. Lack of relevant links to your site’s pages will take a longer time to be crawled.
Navigation elements can be created with CSS, a search engine friendly coding that has the same functionality of Flash, Ajax or JavaScript. An alternative navigation can be setup through the footer links in the page for easier navigation.
In creating your website, it is best that the designer and developer know these conditions so that your site can be search engine friendly.
If you need more tips on creating website that is search engine friendly, check out www.webmarketingexperts.com.au.