Web Marketing Experts Blog

A landing page or a lead capture page is essential to effective web marketing. When doing an SEO for a company website that contains a lot of information, landing pages would serve as a mini portal to the entire site. It would contain more specific, and generic targeted keyword phrases. This makes optimization for certain keywords easier and faster.

Your internet marketing endeavors will be more effective if you know how to properly optimize a landing page. Here are several elements that you need to take note of when doing SEO for your landing page.

Headlines

Headlines make or break the deal. A well-written headline would be enough to encourage your readers to read on and learn more about the product or service that you are offering. No matter how good your offer is, if your headline is not catchy enough, you will be losing the sale. Also, you have to make sure that the headline is the first thing that your readers see when they visit your page.

White Spaces

When you utilize white spaces, you create the impression that the page content is an easy-read. Let’s face it. Your market might not have all the time in the world and when they see that there are so many details in there, they would think it would take them ages before they can actually get to the bottom of the page.

Propositions

Like headlines, propositions should be kept short and direct to the point. Three to four bullet points should be enough to provide answers to the market’s common question of why they should get your product or service. Remember: KISS (Keep It Short and Simple).

Persuasive Messages and Call to Action

Remember that persuasive messages must always precede your call to action. It is also important to be careful with how your call to action is going to be taken in by your readers. Survey results have it that the words “Subscribe,” “Buy,” or “Add to Cart,” although commonly used in landing pages actually return lower conversion rates as it communicates a strong sense of commitment. Softer call to actions is preferred by most customers.

Testimonials

People would better believe your claims when you let your satisfied clients speak for you. When doing internet marketing, testimonials are a lot of help.

Keywords

When writing a landing page for SEO purposes, you have to make sure that your target keywords are distributed all throughout the content. However, you have to be careful not to stuff too much keywords in there or your page will be tagged as spam by the search engines.