…continued from 5 Factors of Website Spamming – webmarketingexperts.com.au (Part 1)
(c) Excessive reciprocal linking – Reciprocal linking is another effective SEO technique. This can only be done right when you are exchanging links with a website that bears the relevant content with your own website. Some of the search engine optimizers are just out of their mind to exchange links with other websites, even buy them for an amount, not thinking if the website can help in boosting their own site. The only way in making this tactic works is to link only with websites, that aside from being relevant, which are of the same page rank as yours. If your website has page rank of 3, then you have to link exchange with related websites that also possess 3 PR.
If you happen to link with websites that possess lower PR than yours, then your PR will be distributed to the site you link to. This means that your PR will, in a way, be reduced. Of course, if you link with websites with higher PR than yours, then it’s a big luck for you if they accept your link exchange request.
Continue reading here: 5 Factors of Website Spamming – webmarketingexperts.com.au (Part 3)
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