Search engines put more weight on sites with rich content and popular (by traffic and links). Most of the SEO companies are adhering to this guiding concept: “Winning sites are those that are with quality web design, rich web content and are popular.”
However, there are instances in which a web marketing business is incapable of producing rich content sites because of lack of resources to do so. And there are also other companies who are not willing to spend the money required to create quality web content and popularity because it is beyond their financial capacity.
In order to still survive the competition, their only resort is to launch spam projects. One example of this scenario is what happened to TrafficPower, a search engine optimization service provider that became famous when Google had announced that the mentioned site should and would be banned. According to Google, this SEO company had convinced the clients to employ spamming strategies such as mouse over redirects, doorway pages and others. As a result, the websites of the mentioned SEO service provider are flagged as spam.
Looking at what Google said, of course, the one being blamed should be the SEO company. However, the other side of the situation is that both parties can be blamed. If it was the SEO company who had convinced the clients, then the spamming would not have happened if those clients did not allowed it to happen.
I f I were to be asked who’s to blame, I would blame the clients. It is the clients who have control over their website; anything that’s on their website, the content, the optimization strategies for it, are put into place without the permission or confirmation from the clients. SEO provider exists to help the clients whatever they wishes to happen for their website.