Just like all tasks involved in job, be it writing a novel or outlining a project plan, web design also needs to be consistent. Consistency is what molds the relevancy aspect of your website in your chosen field. In web design, placement of images or links on the web page should have consistency. For instance, the buttons should be placed in similar position in all web pages. Changing their placement is a sign of cluttered design. Of course, cluttered web design draws no web visitors for your site.
Good navigation is very important much as content readability. Indicate navigation names clearly so as not to make the visitors lost while browsing. Allocate a specific area on the page dedicated for navigation links so that your visitors would immediately know where to click and where to go. The links should be checked if they are leading the visitors to the right page. To prevent problems with links to arise, it is recommended to have these links tested well before installing or putting live in the internet. The font of the navigation links should be unique and readable by giving it a color with enough contrast from the background color.
Confusing navigational buttons discourage the visitors to further click more links which will lead to other web pages of your site. As a result, you lose chances of having your products sold. If this is the case all the time, then your online business is just like an abandoned ghost ship that still pushes to exist in the vast world of “ocean of digits.”
Web design consistency is one of the keys that make up your success in web marketing.