I mentioned in my other blog entry that the future of SEO will still be about Google; it will still be the leading the search engine and because of it, the search engine spamming will die. Now, let me enumerate more views, actually speculations about the future of search engine optimization.
(a) There will be other companies who will try to put up a search engine as a business to compete will Google but will eventually fail in the long run.
(b) Social Media Optimization will soon be a separate marketing niche such as what happened between Search Engine Marketing and Search Engine Optimization (in which SEO has gained separate entity from SEM).
(c) Mobile search will become a trend. Since a lot of people are becoming more comfortable with any mobile stuff such as cellular phones and other related technology products, the existing search engines (Google, Yahoo and MSN) will extend the race on mobile applications category.
(d) I have already mentioned from other blog entry that search engine spamming will die—and I mean the current trends of spamming techniques. As there are brilliant people from Google, there are also brilliant people from spamming industry. This binary opposition will continue. The one upgrades when the other does.
As long as there will be changes in the behavior of search engines, then the start of future of SEO has started.