Unique web design for your site offers many favorable opportunities for any web marketing venture. If search engines are more concerned with the textual content of your site, internet users are more concerned with the uniqueness of your web design aside from its textual content. If your site is associated with other sites in terms of its similarity of the web layout, that is a great disadvantage. You are losing your credibility as an online entrepreneur in your chosen field. The result would be a disaster. You may get a lot of web traffic; but for sure, you won’t be getting revenues.
Here are some points that should be considered if you are planning to update your site.
(a) No. of web pages matters
Size really matters. Search engines love contents; that is why the more that your site possesses useful and relevant information, the more likely that it will get higher ranking in the search engine results page. If you have only few web pages, there are less chances of getting a higher ranking.
(b) Attractiveness matters
What keeps the internet searchers to visit your site is the overall look of your web pages. It is also a factor that keeps them stay longer on your site and would tend to visit more pages.
(c) Dynamic web pages
Blog sites are the best link chest (certainly not a link farm) for your site. Blog entries with links in them leading to your site are best factor in having your site rank. Blog sites are dynamic. It is encouraged therefore to make your site dynamic than static. Updating the contents of your web pages in your own preferred frequency is a great help for SEO.