SEO is not a one-time effort. You need to perform all the tasks continuously. Even if you have already achieved the top ranking of your website in the search engine results pages for relevant keywords, it is not enough.
No efforts and tasks that are done in a definite period of time that can be said as enough in the realm of SEO. What is enough is a continuous effort, doing all the SEO tasks repeatedly. However, the repetition of tasks but not be stagnated for the same keywords all the time. In a definite period of time, you must also update your keywords with those that are generating traffic and returns on investment.
Updating your website optimization strategies must occur in accordance with the current trends in SEO. I think there are only few internet marketing professionals who have the knowledge about the current trends of optimizing a website in Google search engine. SEO strategy such as optimizing a site through Meta tags is actually outdated. The keywords are more recognized by the Google search engine spiders if they are integrated in your web content rather than just put in Meta tags (title, description, and keywords).
Moreover, your SEO efforts will be paid off if you are doing everything right. Aside from abiding with the ethical SEO techniques, it is best also to build links consistently through article writing and blog posting. These two techniques are a little bit hard to accomplish but the results are great. So, the mentioned techniques are worth it to do to make your internet marketing efforts successful.