I used to be a writer for literature’s sake. The four years of schooling under creative writing course, I was able to absorb how good writing is done, how to please readers, how to play with my imagination and playing with the imagination of my readers. But when I became a copywriter, I would say that it is a lot different. Web marketing write ups, I should say is really hard to do.
However, the training I had already made me master how copywriting is done. I simply write for search engines, and have your article to be read by people is just a bonus. Web marketing write-ups are entirely different from literary write ups. With literary write ups, I have to worry only of words that I sometimes misused because on the process of writing, I would get in love with words. With internet marketing write ups, I don’t get in love with words, but with keywords.
Copywriting is almost related to “hack writing” in which outputs are merely created to generate income. It sounds a little degrading when you are a poet or a fiction writer and would have opted to those kinds of writing. But as I get deep through copywriting process, I learned to appreciate copywriting as a job. There is also an art in copywriting. I learned that the artistic aspect of a thing can only be seen by the one who have understood enough a certain concept; in my case, copywriting.
The art lies in the reality that a web marketing write up is read not only by humans such as internet marketing experts or SEO savvy people but also by search engine robots. Isn’t it fun? Of course, it is. I call copywriting as search-engine friendly writing–that which writer for literature should also not learn not only for the sake of money but for the sake of writing in general.