from “Using Facebook for Web Marketing“
…continued here
Building a Business Page
Internet marketing strategy like creating a Facebook acount is worth anyone’s time who is serious in his or her web marketing career. When creating a business page, you have to build it with a lot of information details that are, of course, necessary to also build the image and credibility of your business. Completely fill up all the necessary information box such as the field in basic information that is containing the company name, address, contact information, and many others. You have to add a photo, add as many people as you can and join as many groups as you can. Building a business page also entails building relationship with people on your friends list. Reach out to them not as a promodizer but as a friend. You should also join as a fan to any relevant groups.
Creating an Engaging Page
Engaging page is the content that would build and back up the information you have filled in the text boxes on basic information page. Your credibility must be enhanced through this page. You should be using all the Facebook features such as Videos, Events, Discussions, Blog articles, and Photos. You have to post not only company photos but product photos as well. Create links that would lead the users to the articles of your site. Try starting worth talking about topics in Discussion on the relevant categories. Also, you have to have many friends that are interested in the specific service or product that you offer.
Optimizing Your Account
You can also optimize your Facebook account by dropping links to anywhere of the relevant site you visit. For instance, you can drop your Facebook account link through blog posting and blog commenting. The mentioned methods are for off-site. For onsite, you can use the keyword you are optimizing for your site in your title.
Advertising on Facebook
Advertising on Facebook is different. I suggest that it is better to advertise your product in an unusual way–not the way that you commonly encounter on advertising blog or banner. Advertise in such a way that it would draw people’s interest. Advertise as if you are just talking conversationally with your friends.
Internet Marketing is the exact epitome of living paradox; it is easy but complicated as well.