Google, Yahoo and MSN are the three major search engines that are leading in the internet marketing race. We all know that Google leads ahead of them all. Let me give you the reasons why Google is preferred is preferred most often by the internet users.
According to Aaron Wall of Seobook.com, the aspect of leading in the internet does not merely rely on which came first in the market. The big factors are the services and how these services are presented to the internet users. He enumerated the differences that Yahoo, Google and MSN have with each other.
Yahoo came first in the internet among other search engines. It is better than MSN when it comes to determining if a link is a natural citation or generated by a spamming tool. It has a bulk of internal content and paid search inclusion. The search results of a certain query are usually based on their client websites that avail their advertising program. Irrelevant links are not discounted in Yahoo. Meaning, spammed links are welcomed in Yahoo.
The MSN or Live Search is comparatively new in the search engine race. According to Aaron Wall that MSN is bad in determining if the links to a website is natural or artificial. They focus more on page content to cover up its weakness in link analysis. The relevancy algorithms of MSN are far way poor compared to other search engines. That’s why the search results are biased towards commercial ones. Even untrusted sites can rank well in this search engine. Like Yahoo, irrelevant links also work in MSN.
Google is the second oldest search engine to compete in the market. It is far way better than any other search engines. It is excellent in identifying natural links from artificial ones. It has frequent updates on every websites natural link growth. The main reason why a lot of internet users, especially researchers, because the search results are heavily biased towards informational resources. Google trusts old websites. This is the reason why the older the site, the better the ranking it gets. Moreover, irrelevant links have no room in Google.
Google’s excellence in giving relevant and useful search results is the primary reasons why most of the internet marketing experts are optimising their site for Google search engine.