Any SEO expert would be allured when he or she happened to find an article entitled “Google’s Quality Rater Guidelines Leaked.” My blood rushed to my head while reading the first few paragraphs of the article of this article written by Ivan Strouchliak of seochat.com.
It is really a big surprised. I don’t even know if the leak of such information is a threat to Google. I found out that the entire article explains concisely, in layman’s words, the entirety of the 44-paged quality rater’s guidelines of Google search engine. The article sounds more like an instructional write up for search engine optimizers. I am convinced that the leak of such article must be intentional so that search engine optimizers will be challenged to work on their job the more appropriate and accurate way.
Google ranks web pages and not domains. That is why most of the website listings in the SERP are not all homepages of the sites. Some are even subpages of a site. The guidelines for quality rating often revolve around the relevancy aspect. Here are some tidbits of information I got.
1. The relevancy of a webpage does not only reside to the bulk of information. The country in which the internet searcher is located plays an important role in deciding whether your page should be ranked in such particular keyword.
2. There are types of queries that Google classifies into three–Navigational Query, Informational Query, and Transactional Query. The navigational is a query made by searchers when looking for official websites or domain. The Informational is a request used when looking merely for details that are found mostly in articles and other forms of information. The Transactional is a query that users would likely put in the search bar when looking something to be purchased, downloaded and the like.
3. Google categorizes pages according to Vitality, Usefulness, Relevance, Non-Relevance, and Off Topic.
4. Google relies on the main two factors when rating a web page; the usefulness and relevancy of a page to a certain query.
The above enumerated details are just bits of what I fully understood from the article. For post about this when I finally read the entire 44 pages of Google’s Quality Rater Guidelines. I know this would be very beneficial to all of us who take risks in the realm of internet marketing.